Kula, a stylish wraparound shield, has a single lightweight polycarbonate lens which has been coated to protect the eyes from direct, reflected and bounce-back glare. Broad temple design with strong silver alloy hinges and wide legs with a subtle stripe present a smart contemporary look. The rimless style has a robust and lightweight design.
Kula (style 514) is available in black with grey lenses, metallic copper with HCL bronze, or Sandstone with Maui Rose lenses. Fashionable white is one of the frame colourways on offer with the new Kaimana and Lehua sunglasses.
Kaimana (style 204) is a mid-size rectangular frame with SuperThin ST lenses which is available in black with grey, and green or brown with HCL bronze and well as white with Maui Rose lenses.
Lehua (style 203) is a rounded frame with wide temples for a fashionable look. Besides white, this frame comes in brown with HCL Bronze and black with grey ST lenses.
On display at the TFWA Asia Pacific show in May were the new Kapena (207) and Harbor (206) aviator shapes, both made from Monel metal for durability and adjustability with non-slip nose-pads and spring hinges.
The styles are available in gunmetal black frame with neutral grey lens or matte bronze with HCL bronze lens. Kapena has an unusual two-tone temple design and Harbor has a mottled pattern on one side of the temple and a solid colour on the opposite side.
The sophisticated new Peahi (202) style in lightweight, hypoallergenic nylon (cellulose propionate) also boasts SuperThin lenses and rectangular frame and clean masculine lines. It is offered in black with neutral grey lens or tortoiseshell effect with HCL bronze lens.
 |  |
Left: The Kula wraparound shield style in copper and bronze. Right: The Kapena aviator shape with two-tone temple design | |
Progress in European and Americas travel retail
Following the 2008 IAADFS show in the Americas, Maui Jim has achieved new listings with independent retailers in Texas, St Kitts, Guyana and Uruguay.
The company has also entered an agreement with Gebr Heinemann starting with Mauritius Duty Free Paradise Co and expanding later to travel retail outlets in Europe.
At Aelia outlets in France, sales of Maui Jim Sunglasses in the first quarter were more than double last year's figure.
Meanwhile, at World Duty Free in the UK, the Maui Jim Sport collection has seen sales up +30% but the latest fashion models, including Palms and Bamboo, are also performing well, according to the company.
Kappé International introduced the Maui Readers bifocal reading sunglasses at Amsterdam Schiphol Airport and the response has been excellent, said the supplier.
After just three months of listings at Moscow Domodedovo Airport with Aer Rianta International, the brand was ranked the third most popular sunglasses label and listings in Kiev and Sheremetyevo Airports have followed.
Speaking of the brand's success in Europe, Maui Jim Sales Manager Duty Free Europe and Middle East Martine Larroque said: "We have launched a string of great new styles recently from retro-glamour girl frames to slick masculine lines and all with our unique patented PolarizedPlus anti-glare technology. Now the brand is really taking off in fashion-conscious Europe."
No comments:
Post a Comment