Sony Corp on Thursday unveiled a bendable video screen and eyeglasses that allow the wearer to watch a movie from any location, saying the industry must keep innovating in the middle of a severe economic slump.
Chief Executive Howard Stringer demonstrated a range of new devices at the Consumer Electronics Show in Las Vegas, including the flexible OLED (organic light-emitting diode) screen playing a video of singer Beyonce.
Stringer also showed off prototype eyeglasses with built in video screens, letting users view movies wherever they are.
Sony announced it had enlisted video game publisher Electronic Arts for its fledgling home online PlayStation service, and signed up Viacom Inc's MTV Networks to provide more than 2,000 hours of video content.
Kaz Harai, head of Sony computer entertainment, said the company had signed up 2.1 million new users for the online network in the most recent month.
Sony, which on Wednesday said it had seen sales of some of its core products exceed expectations during the just-ended U.S. holiday season, is hoping to stoke consumer demand in 2009 with new, cutting-edge product.
The Japanese firm, which pioneered the Walkman and once dominated the high-end electronics marketplace, is going through a painful restructuring that will see it shed 16,000 jobs and curb investment to try to save $1 billion. Analysts and media speculate more measures are in the works.
The maker of Bravia flat TVs and PlayStation 3 video game consoles, hoping to breathe life into a loss-making TV arm, on Wednesday trotted out a new line of eco-friendly, ultra-slim TVs.
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