Cool shades for summer

Latest sunglasses run from big frames and retro styles to bifocals and eco-friendly ones.

With the summer sun blazing, a new pair of sunglasses would come in handy right now. But here's a tidbit from Sunglass Association of America vice president Melanie Martin: That old pair will continue to work just fine.

Sunglasses don't lose their potency over time, so a pair that guarantees 100 percent UV protection will continue to guard against the sun's harmful rays.

Of course, practicality and fashion passion are different. Sunglasses are increasingly considered the ultimate fashion accessory.

"There's a little bit of mystery behind someone who's wearing a pair of dark glasses," said Marianne Kotzbauer, director of frames management at Sunglass Hut. "You come out of your shell a little bit when you have a pair of fun sunglasses on. It's all about attitude. You put on a pair of aviators, and it's your mood for the day. When you want to glam it up, you put on a big oversize plastic (pair). It depends on the look and lifestyle you're trying to create."

If you want to look cool this summer, try these trends on for size:

Think big
When it comes to sunglasses, everything really is bigger in Texas. Oversize frames are in, although they may look flatter and wrap around your face less than in previous seasons.

"It's the first thing people notice, so the larger, the better," said Tina Ozcelik, buyer at Eye Elegance. "If you see a woman in a convertible going down the freeway, she's not going to be wearing little glasses. She's wearing big plastic. It's more of a glamour look."

Besides making a fashion statement, oversize frames cover a larger portion of the face — a big plus for aging baby boomers. With big sunglasses, Martin said, "I feel like the skin around my eyes is more protected and I'm getting fewer wrinkles. It's a bit of an anti-aging device, and we all like that."

Go retro
Ray-Ban Wayfarers, which first appeared in 1952 but soared in popularity after Tom Cruise wore them 25 years ago in the film Risky Business, are back again. "But they're not your father's sunglasses," Kotzbauer said.

While the classic shape remains, the new Wayfarers come in a variety of candy-colored shades as well as stark white or gray and two-tone styles (black with red at the top, for example, or a purple lens with burgundy arms).

"It's a great unisex look," Kotzbauer said.

Nearly every eyewear designer is offering versions of another '80s relic — aviator specs. The gold rim look from another Cruise movie, Top Gun, remains a classic. Updated styles for men and women feature a double bridge across the top, sterling silver detailing or mirror metallics. Prada showcases a pair of aviators with red metal sides, while the Cartier Santos Dumont aviator is made of platinum and wood.

Gradient lenses, which are darker at the top and lighter at the bottom, also enhance the new look of aviators and Wayfarers. "The gradient lens softens the overall appearance, and it's very sexy," Kotzbauer said.

Note, however: The gradient lens is primarily a fashion look. While many people believe a darker lens protects their eyes, Martin says the tint has no effect on UV protection.

Stealth wealth
Texans love flashing designer names on the arms of their sunglasses. "They want everybody to know they're wearing Prada, or Dolce & Gabbana, or Versace," Kotzbauer said.

Even so, many of the new styles are toned down from previous seasons. Embellishment is more understated, and logos are often incorporated in creative ways. A pair of Versace sunglasses highlights that label's trademark Medusa figure rather than the brand name, while the Chanel logo is studded in small crystals.

"Embellishment is still there, but it's not as much over-the-top bling, bling," Martin said. "It's a little more tastefully done."

Eco-trends
Concern for the environment is showing up in earth-tone shades like olive greens and subtle browns as well as lush, eye-popping "rainforest" colors of deep green and plum. Faux wood, bamboo, tortoise shell plastic and animal prints also reflect the natural look. But Martin said it's a little soon to find sunglasses made of recycled plastic and other eco-friendly materials. Expect such products in the next few years.

Add a reader
Maui Jim recently introduced sunglasses with built-in bifocals. The line, called Maui Readers, allows its wearers (are you reading, baby boomers?) to read or text at the beach or pool without having to carry another pair of reading glasses. What a relief!

Luxottica's Sunglass Hut Further Expands Its Global Footprint by Strengthening Presence in Southeast Asia

Luxottica Group S.p.A. NYSE: LUX, a global leader in the design, manufacturing and distribution of premium fashion and luxury eyewear, today announced that Sunglass Hut, the Group's main sun retail brand, has further expanded its global footprint by entering Thailand, a key Southeast Asian growth market.

The Group has signed a franchising agreement with the privately-held Diethelm Keller Limited that will initially add 15 stores to Sunglass Hut's global network in a new market for the brand. Sunglass Hut's growing presence throughout the Asia-Pacific region currently comprises 220 stores in markets that include Australia, New Zealand, Hong Kong and Singapore.

Chris Beer, chief executive officer of Luxottica Group's retail business in Australasia, Southeast Asia and South Africa, commented: "Sunglass Hut is today the leading sun retail brand in the industry and the only truly global player. The entry into Thailand strengthens our presence in Southeast Asia, a high-potential growth region for the sun retail business. It is also an example of the significant additional opportunities for additional growth that the Group sees for Sunglass Hut both in the region and globally.

"Specifically," concluded Mr. Beer, "this transaction represents an important step in the development of the Sunglass Hut brand in Asia-Pacific, allowing us to leverage its global attributes while partnering with local expertise to maximize growth opportunities also in new markets."

Sunglass Hut is the world's single largest [premium/specialty] sun retail brand, with 1,970 stores as of March 31, 2008, mainly in North America, Asia- Pacific, UK, South Africa, the Middle East and now Southeast Asia.

Terms of the transaction announced today were not disclosed.

Luxottica Group S.p.A.

Luxottica Group is a global leader in eyewear, with over 6,200 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand portfolio that includes our key house brand, Ray- Ban, the best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace, and other key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and REVO.

In addition to a global wholesale network that touches over 130 countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and Sunglass Icon in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based high-quality manufacturing plants, in the only two China-based plants wholly-owned by a premium eyewear manufacturer, and in manufacturing facilities in the United States acquired as part of the Oakley acquisition. For fiscal year 2007, Luxottica Group NYSE: LUX posted consolidated net sales of �5 billion. Additional information on the Group is available at www.luxottica.com.

Safe Harbor Statement

Certain statements in this press release may constitute "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to successfully integrate Oakley's operations, the ability to realize expected synergies from the merger with Oakley, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution network, the ability to predict future economic conditions and changes in consumer preferences, the ability to achieve and manage growth, the ability to negotiate and maintain favorable license arrangements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, the ability to effectively integrate other recently acquired businesses, as well as other political, economic and technological factors and other risks and uncertainties described in our filings with the U.S. Securities and Exchange Commission. These forward- looking statements are made as of the date hereof, and we do not assume any obligation to update them.